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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

by Margaret Mark

rating: 4.4 (36 reviews)


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A brand’s meaning―how it resonates in the public heart and mind―is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works,



Details:

Amazon rank: #69,567
Price: $18.97

Publisher: McGraw-Hill Education; 1st edition (February 6, 2001)
Language: English
ISBN-10: 0071364153
ISBN-13: 978-0071364157
Weight: 1.6 pounds





















The Hero And The Outlaw: Building Extraordinary Brands Through The Power Of Archetypes Download
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Margaret Mark

















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